Honest writing, built in the open.
Production projects, decisions made, mistakes owned, lessons taken. No demos, no toys. No hype, no highlights reel.
- 2026
- #0027
Your data is the moat AI can't hand you
Everyone has access to the same AI models. That's exactly why they can't be your advantage. The thing that's actually yours — and that no competitor can buy — is your own data and knowledge.
- #0025
The tool nobody fully adopted: the hidden cost of shelfware
Most businesses are paying for software they barely use. The licence wasn't the expensive part. The expensive part is the change that never happened after you bought it.
- #0024
Process debt: the operational version of technical debt
Developers know technical debt: the shortcuts that pile up and slow everything down. Businesses have the same thing in their operations, it just doesn't have a name. So nobody pays it down.
- #0023
Onboarding is the only first impression you get
Most people decide whether your product is worth it in the first few minutes. Almost everyone over-invests in the features and under-invests in the moment that decides whether anyone ever sees them.
- #0021
Notifications are a relationship — and most apps abuse it
Every notification is a small withdrawal from a finite account of attention and goodwill. Most apps spend like the account is infinite. It isn't, and the overdraft is brutal.
- #0020
Accessibility isn't charity, it's reach
Accessibility gets filed under compliance or charity, and so it gets done late, grudgingly, or not at all. That framing is wrong and it is costing you customers. Accessible design is just design that reaches more people.
- #0019
Dark patterns are a tax on trust
The tricks that nudge you into spending more, sharing more, or staying longer than you meant to do work — in the short term. Then they quietly poison the one thing every business actually runs on.
- #0018
The £0-build myth: what AI-assisted software really costs you
You can build software with AI faster and cheaper than ever. That does not make it free. The costs just moved somewhere less obvious — and pretending they vanished is how projects quietly go wrong.
- #0017
What AI is genuinely good at in a small business (and what it still isn't)
Past the hype and the doom, there is a practical question most businesses never get a straight answer to: what is AI actually useful for right now, and what should you still keep well away from it? Here is an honest map.
- #0015
“We'll just use a spreadsheet” is a strategy — until it isn't
The humble spreadsheet runs more of the business world than any SaaS platform. That is fine, right up to the point where it quietly becomes the thing holding you back. Here is how to spot the moment to graduate.